Case Study:

Serving As Analytics Partner Mid-Sized Agency

digData partnered with a design agency in the greater Chicago area. The agency was moving more and more to full digital services, but had struggled to afford, hire, and retain analytics talent. To win new business, they needed end-to-end analytics services: from data tracking implementation, to thought leadership and data storytelling. 

digData’s team stepped in to provide all analytics services as a white-label partner, from tracking and implementation to automated reporting, in-depth analysis, and leadership support during the pitch process. digData’s competitive rates come from efficiency and a proprietary library of customizable analytics automations, not outsourcing. This means a digData expert was also available for all necessary calls and meetings with the client, helping everyone to move quickly and build trust with all parties. 

Why All Agencies Need Analytics:

• Winning New Business: Analytics plays an important role in the pitch process. An experienced senior marketing analyst should be able to provide thought leadership, competitive benchmarking, and high level insights without sinking significant hours into the project. Having analytics thought leadership in the room during the pitch can also help answer client questions and build trust by outlining specifics of a measurement strategy or talking through different methodologies that could be used to answer key questions.

• Organic Client Growth: Strong analysis should always lead to organic account growth. This requires analysts that can go beyond a dashboard and identify key places in the marketing strategy to grow, shift or most importantly, test. A data-driven testing strategy will offer both continued growth to the agency and a positive ROI to the client.

• Improved Client Retention: According to the most recent CMO survey, about  1 in 5 marketers are tasked with reducing costs while increasing value; and more than 1 in 5 are tasked with finding ways to expand into new markets, segments or geographies. Furthermore, fewer CEOs post COVID have come from a marketing background, emphasizing the need for marketing services to deliver a strong ROI. Agencies will have to align themselves to the challenges today’s marketer faces and the expectations of the leadership they report to. Data insights only deliver value when they are acted upon. By partnering an experienced data practice with marketing channel practitioners, agencies can shine in today’s climate.
  

digData is a boutique marketing analytics and marketing data science firm specializing in scalable end-to-end marketing analytics. We offer both white-labeling and grey-labeling when working through an agency. 

Our services include:

Customer Journey

We know how to analyze cross-channel behavior to find opportunities

Automated Reporting

We build effective, accessible dashboards in Tableau, Looker or PowerBI

Predictive Modeling

Advanced modeling to understand and predict marketing impact.

Data Story Telling

We focus on insights that drive action, not just

data dumping

CRO

We identify scalable experiments focused on ROI.

Data Implementation

Let us build you a best-in-class data layer that works with a cookie-less world.

Competitive Analysis

Our automations monitor their key moves so you stay ahead.

Data Transformation

We are well versed in building automations that clean up big data.

Who we've worked with:

Learn more about partnership opportunities